Don’t you love that question? What immediately came to mind first? Would you change something or someone – Ha! What about the letters you receive – who is in charge of those?
Yes, you do receive letters, even if you might not think you do. Take for example those nasty bills that show up with far greater frequency than we wish. Although not the enjoyable kind of correspondence it is still a letter. Or the letters asking for something. It might be your money or your time, but those pieces of mail count as letters too. So, who exactly is in charge of those letters? By this I mean how is it determined who gets the promo for cheap pizza or who receives the letter motivating you to action on behalf of those less fortunate?
Ahh, the science and marketing of letters, both electronic and hard copy. And don’t doubt for a minute that there isn’t a science behind it. Fascinating really. It begs the question “Who is in charge?” Now, if you will, take a leap in thought with me and read the below:
I hope this poem made you smile. It resulted in a huge “laugh out loud” moment for me. But, after the laughter subsided, it made me realize something. That when we write a letter (of for that matter when the corporate world puts pen to paper) the receiver of your letter is in charge. We should write with the friend in mind. The organization should get to know their audience. The one they already have and the one they want. Relationship. Trust. Broadens our ego-centric bubble. All these are reasons to write for your friend. But I don’t think I am being sassy when I suggest that the most important reason to write for your reader is to show that you care.
This letter made me LOL too…is R.L. Marshall who I think it is?:).”give it right back to them”..hilarious! I love the repeat “I would love them.”
Yes, indeed, the R.L Marshall is one in the same! She makes me howl some times. Other times – rip my hair out. But she is never without a word or two to say!